created in canada

We’re the true north, strong, and free. Every product we make is conceptualized, tested, and designed at Cake Beauty head office in Toronto. Our formulations are proudly manufactured in Canada and the UK.


no animal testing

We do not buy ingredients from any supplier that tests on animals. We do not test our final formulations on animals. And we don’t sell our products in any environment that requires us to conduct animal testing. Period.


100% vegan

Our gorgeous formulations don’t harm so much as a hair on a bunny’s head. We are certified as both cruelty free and vegan by PETA’s Beauty Without Bunnies.


naturally luxe

We pour in the high performing natural ingredients you love, and none of the stuff that you don’t. (That’s a big no-no-way-not-ever to parabens, phthalates, sulfates, and talc.)



Nobody should have to choose between quality natural formulations and girlie greatness. From our decadent textures to our iconic fragrances, every product we create is designed to give the soul what it needs and the heart what it wants.